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Everygen audit · 00

Summary

What is wrong with Everygen, in one page.

Verdict

Everygen has the right parts: strong models, smart brief slots in Ads and Director, and a real prompt library. But it ships them as twenty-five separate mini-apps. A new user can't see their credits, can't try anything for free and can't reach their own projects, and is shown a fake render before a paywall. Fix the money loop and the shell before adding another tool.

In numbers

screens reviewed
44
issues marked
106
things that work
31
different page shells
5
links that dump you on Home
4
credits for a new account
0

Scorecard#

Seven areas, scored out of ten from what the product chapter found.

  • Navigation and structure3 / 10

    5 page shells; 24 doors into 6 capabilities; 4 dead links; My projects is unreachable.

  • Core create flow6 / 10

    The composers and brief slots are strong. Mode, model and default rules drift between tools.

  • Credits and pricing trust2 / 10

    No balance anywhere, a fake render before the paywall, credit math that contradicts itself, 0 trial credits.

  • Visual consistency4 / 10

    A colour per tool, 3D wordmarks per tool, a pink plan and rainbow tiles on a calm white-and-blue UI.

  • Performance4 / 10

    1.8–4 MB of JS per page, 20 MB of hero video, LCP up to 4.2 s, CLS 0.47 on Clone, a hydration error on Home.

  • Accessibility4 / 10

    Up to 94 unnamed buttons per page, 9 px labels, undescribed dialogs, native video controls.

  • Mobile6 / 10

    Responsive with a docked composer. Director loses its controls and the wrong title shows.

The ten things to fix first#

Each one links to the findings it rests on.

  1. 01

    Fake render before the paywall

    With 0 credits, Generate shows "Rendering… 85%", then a paywall. That reads as a bait-and-switch.

    SeeB·04Generate with 0 credits
  2. 02

    Credits are invisible

    No balance in the sidebar, menu, composer or Account. Costs show in red with nothing to compare against.

    SeeA·03Account menuA·04AccountB·02Video Generator
  3. 03

    No free first result

    New accounts get 0 credits, so nobody sees the product work before paying.

    SeeContext
  4. 04

    My projects goes to Home

    The library link (and Video Editor, AI Story Video, AI Ad Template) silently redirects to Home.

    SeeE·08Dead ends
  5. 05

    Five app shells

    Home, Wizard, Generator, utility top bar and stepper each move the navigation. The sidebar disappears in Wizard.

    SeeB·01Wizard (creative agent)D·05ScriptwriterC·08AI Ad Cloner
  6. 06

    The same feature, many doors

    Clone has 6 entry points, Ads 5, Editing 4, each with different defaults, gating and headlines.

    SeeD·01Tools menuB·06Mode menu
  7. 07

    Pricing math and model names

    Credit equivalents differ per plan, and the plans sell Kling 3.0 / Seedance 2 while the app sells 4.0 / 2.5.

    SeeA·05Upgrade modalB·08All videos (empty)
  8. 08

    Heavy pages

    2–4 MB of JS and up to 94 autoplaying videos per page. Director LCP 4.2 s, Content Machine 7.2 s load.

    SeePerformance
  9. 09

    Marketing inside the app

    SEO footers, "How it works / Good for" blocks, a landing-page MCP screen and the rebrand banner.

    SeeA·02Home, bottom of the feedD·05ScriptwriterE·04MCP
  10. 10

    No visual system

    A colour and wordmark per tool, a pink plan, rainbow tiles and three button styles in one modal.

    SeeD·01Tools menuC·05DirectorA·05Upgrade modal

Chapters#