Product

The rebrand banner "Viewmax is now Everygen" is pinned on every Home visit and pushes the whole sidebar down 28 px.

The promo carousel cuts its third card off at the edge with a lone arrow. The two visible cards stream 7.7 MB and 12.8 MB MP4s.

Home is a marketing page, not a workspace: no recent projects, no credit balance, no "continue where you left off".

The tool grid repeats the sidebar. Tools are listed four times on this page (sidebar, grid, "Explore more", footer).

"Explore more AI features": a third grid of the same tools.

The full SEO marketing footer (Compare, Careers, Higgsfield alternatives…) sits inside the logged-in app.

"© 2026 Viewmax LLC": the old brand is still in the legal line.

There is no credit balance in the menu, the sidebar or the header. A user can never see how many credits they have.

"Invite a friend · Earn 100" is a clear, well-placed incentive.

The subtitle promises "plan, credits and settings", but no credit balance appears anywhere on the page.

The "Free plan" card and the "No plan yet" empty state say the same thing. With the sidebar there are 3 upgrade CTAs on screen.

The Invite card has a permanent blue 2 px ring, so it reads as focused or selected.

Missing: profile, billing history, invoices, usage per generation, team, API keys.

The credit math contradicts itself. Monthly: 200 cr = 50 images (4 each), 500 cr = 87 (5.7 each), 1,000 cr = 200 (5 each). Videos cost 11, 19 or 16 cr depending on the plan.

Starter counts "Seedance 2 Fast" videos while the other plans count "Seedance 2", so the plans can't be compared.

The plans sell Kling 3.0 and Seedance 2. The product sells Kling 4.0 and Seedance 2.5.

Creator gets a pink theme used nowhere else, and the three CTAs use three different button styles.

Eight near-identical feature rows bury the real differences (4k, Kling 4.0, the 720p cap).

"Cancel anytime" plus a link to the full comparison.

Wizard replaces the whole sidebar and the global navigation disappears. This is shell 2 of 5.

"Default" with a person icon is really the approval mode (ask first, or generate automatically). The label hides that.

Smart says "Best quality, more credits" without saying how many.

Nine or more identical blue "Use prompt" pills compete with the composer.

One big, calm composer with attach and a Fast/Smart toggle: the right first thing to see.

A third sidebar variant (Back / New generation / All videos / Projects).

The cost "11" is red, with no balance to compare it against. Red reads as an error.

Kling 4.0 is preselected for a free user, but Pricing says it is Creator-only.

The mode switcher (General / Shorts / Ads / Director / Clone / Edit) hides as a small chip under the composer.

Same headline and composer as the Image Generator. Nothing says which tool you are in.

Settings as inline chips (model, start frame, ratio, resolution, length) are compact and easy to scan.

No price per model and no plan lock, so a free user picks models they can't use.

The "Default" badge sits on Seedance 2.5 while Kling 4.0 is selected.

The menu runs off the bottom of the viewport.

Search plus Featured / All models grouping.

Fake progress. With 0 credits, Generate shows "Rendering… 85%" for about 3 s, then swaps to a paywall. Nothing was rendering.

The red cost badge was the only warning before the click.

"Your prompt is saved. You'll come right back here after checkout": the right promise.

Behind the modal the page has reset to the empty state, and the "render" has vanished.

This should happen before Generate, with the balance shown, not after a fake render.

Each mode is also its own tool and route (/tools/shorts-studio, /tools/ai-ad-generator…), so the same feature has 2–3 doors.

Switching mode changes the page, the headline style and the defaults, and Shorts drops the typed prompt.

Clear icons with one-line descriptions.

The headline and composer are identical to the Video Generator. Only "All images" in the sidebar tells them apart.

"Nano Banana 2" here while Home and Pricing sell "Nano Banana Pro". It costs 2 cr here vs the 4–5.7 the plans imply.

Card titles sit on top of the poster's own typography and are hard to read.

Red "2" again: a cost with no balance next to it.

The illustration lists Veo 3.1 and Kling 3.0, and neither is in the model picker.

The back link says "Home" here and "Back" on the same tool elsewhere.

The typed draft survived navigation.

The three-step empty state teaches the flow.

"Upgrade to use" shows here, while General fakes a render first. Each mode gates differently.

No icon and a different headline treatment from its sibling modes.

No model chip, so which model runs (and what it costs) stays hidden.

The "Choose format" slot makes the template-first idea obvious.

Six brief slots (Product, Avatar, Voice, Format, Hook, Location) are the best input design in the product.

The Product / App toggle sits under the composer, far from the Product slot it changes.

Defaults to Seedance 2.5 here, but Kling 4.0 in General.

Orange tool icon in the headline: one more colour per tool.

Paste a product URL or upload an image, and it becomes a creative brief.

About 70% of the modal is an empty state for what is a single field.

A real-photo avatar grid with gender and age filters.

No heading, no search and no voice preview.

The first card shows a selected ring before anything is chosen.

References / Film setup / Camera / Palette / Lighting slots: a strong pro structure.

A raster "DIRECTOR" sticker logo. Every tool brands itself differently (Clone is puffy blue, Wizard has a hat).

"Upgrade to use": a third gating rule.

94 autoplaying template videos: LCP 4.2 s, 3,212 DOM nodes, 175 MB heap.

The live preview changes with your pick (it switched to an 8mm look). Show, don't tell.

Rainbow gradients on the Auto tiles, which keep their gradient after another option is picked, so two tiles look selected.

9 px caps labels on top of images.

Two drop zones with their limits (4–30 s video, up to 12 images) explain the input in one glance.

The puffy "CLONE" wordmark loads its own font, and the page shifts as it settles (CLS 0.47, poor).

A cost with an enabled Generate here vs "Upgrade to use" in Director.

Every card repeats the "Motion transfer" chip the filter already set.

A fifth layout: a "1/3 Setup" stepper with Previous/Next in a footer.

The account shows twice (top-right pill and sidebar).

Two clear starting choices, and the Next button stays disabled until you pick one.

16 tools, each with its own colour square: 9+ hues that carry no meaning.

Shorts, Ads, Clone and Director are also modes inside the Video Generator.

Ads three ways: "Ads", "AI Ad Cloner", "AI Ad Template".

Video Editor, AI Story Video and AI Ad Template silently bounce to Home.

Grouping by job (Video / Voice and text / Captions and clips / Ad and story flows).

Opens on "Generate in Claude": the product's own editor sends users out to Claude first.

"Paste a video" is a small tile with no drag hint, formats, limits or cost.

"Start from your own video" sits over 15 example videos, not yours.

The example videos still show the old Viewmax brand.

4.0 MB of JS, the heaviest page in the app.

"Make one like this" attaches the example video. There is still no slot for your own video.

Cards have no visible titles (they exist only for screen readers), and the page jumps on click.

The same template as AI Editing (Claude tabs, Paste a video, Make one like this): two tools, one UI.

93 autoplaying videos, 7.2 s to load, and an 8,900 px page.

An older shell: a top bar plus a second account pill (top right).

SEO landing copy ("How it works", "Good for", "Who it's for") inside the logged-in tool.

Format, Style and Context chips. "Paste YouTube links and the writer watches them first" is a strong idea.

Pro controls (model, line by line, tuning) are clear and well grouped.

The default voice is called "Everygen", has a flat purple swatch and no play button.

"1 credit" inside the button: a different cost pattern from the generators.

SEO copy again under the tool.

Upload limits differ per tool: 25 MB here, 100 MB / 2 min in Captions, 30 MB / 60 s in Caption Remover.

"Cost depends on clip length", with no estimate before you upload.

A clear drop zone with accepted formats.

"1 credit covers 10 downloads": fractional credits, a fourth cost unit.

Downloading from YouTube, TikTok and Instagram inside a paid product is a terms-of-service and legal risk.

The caption language is chosen up front.

No cost shown before upload.

No cost shown before upload.

"How it works" is a stray link floating under the drop zone, with SEO copy below it.

Missing from the Tools menu and the sidebar. It is reachable only from Home and the footer.

Empty screen above the fold, then the full marketing footer below it.

The real prompts behind real outputs: a strong trust and learning tool.

No search, no sort, no filter by model or cost.

4.5 MB on load (4.0 MB of JS) and 42 videos.

Unstyled native browser video controls.

Only a truncated prompt: no model, settings, length or cost, though the page promises "see how it was made".

60% of the side panel is empty.

One-click "Recreate this".

Money-bait titles ("$1M/DAY", "$300/day") clash with a creative-suite brand.

The utility top bar again, with the account shown twice. Heap reaches 191 MB.

A short first lesson is a good onboarding idea.

A full marketing landing page (4,600 px) inside the app.

Mixes the main sidebar with the utility top bar: a sixth combination.

A copyable endpoint and "Add Everygen to Claude" in one step.

Searches tools only. In Wizard the same box searches chats only. It never finds projects, prompts, templates or models.

Fast, keyboard-first and clean.

A clear empty state with one action.

No Upgrade button in the Wizard sidebar. Every other shell has one.

"Read why" in the app banner leaves the app for a marketing page with its own nav.

Plain FAQ that answers "do I need to do anything?" first.

"My projects", the main library link, redirects to Home. A user can't reach their own work from the sidebar.

Tools › Video Editor, AI Story Video and AI Ad Template also bounce to Home with no message or paywall.